Indecision is a decision to stay exactly where you are

Making tough strategic decisions (and why it's worth it)

I always make my clients tackle the tough strategic decisions in their business. It's one of the hardest parts of running a company, but it's where real growth happens.

Here's the thing though - you're already making dozens of small decisions every day. That's what entrepreneurs do. The key is making sure those daily choices actually support your bigger strategic moves.

Here's what I tell my clients: The cost of indecision is higher than the cost of a wrong decision.

My decision-making framework for strategic planning:

Think it through completely - Examine every angle, discuss alternatives with your team, and do your homework on what competitors are doing.

Test before you fully commit - Pilot programs and small experiments reveal more than endless planning sessions.

Plan for both horizons - Balance immediate needs with long-term vision. Your Q1 decisions should align with your 3-year goals.

Build in flexibility - Leave room to pivot. The best strategies have built-in escape routes and adjustment mechanisms.

Make it SMART - Tie every major decision to Specific, Measurable, Achievable, Relevant, Time-bound goals. No exceptions.

Set deadlines - Every decision needs a timeline with clear milestones. Once you've decided, attach when it will happen and when you'll measure results.

But here's the kicker: You still have to decide.

Perfect information doesn't exist. Perfect timing is a myth. Your business moves at the speed of your decision-making.

What decision have you been putting off that could unlock your next level of growth?