12-hour training course:
Strategic Planning Fundamentals for
Service-based and Product-based
small businesses
Massachusetts is funding my strategic planning training for small businesses
Great news for small business owners: The state's Workforce Training Program is funding my Strategic Planning Fundamentals courses – making this transformational training available at no cost to you. I'm offering two specialized courses: one specifically designed for service-based businesses and another tailored for product-based businesses.
About the Massachusetts Workforce Training Program
The Express Program provides employers fast, simple access to grant-funded training, helping businesses in Massachusetts respond to emerging needs. Here's how the 6-step process works for my Strategic Planning course: Contact me to discuss your training needs and schedule the course, gather your application materials, apply for funding at least 21 days before training begins, accept your award through e-signature, attend the training I deliver, then request reimbursement by submitting proof of payment.
What strategic thinking does for your business
For service-based businesses: Many service businesses struggle with fundamental questions that seem simple but aren't: What exactly is your business identity? Which services should you offer to whom? How do you price profitably while staying competitive? Owners find themselves constantly firefighting daily operations instead of directing their company's future. Without strategic clarity, businesses experience inconsistent results, unclear direction, and missed opportunities for sustainable growth.
For product-based businesses: Many product businesses struggle with complex, interconnected decisions that seem manageable but quickly become overwhelming: How do you choose between US and overseas manufacturing? What's the right pricing strategy for wholesale versus retail channels? How do you manage cash flow during long product development cycles and seasonal fluctuations? Product business owners find themselves making critical manufacturing, financing, and go-to-market decisions without a strategic framework, leading to costly mistakes and missed opportunities. Unlike service businesses, product companies must navigate manufacturing, inventory, logistics, and distribution challenges before generating any revenue.
This 12-hour intensive teaches small business owners and their employees how to build strategic foundations that transform their operations. When you gain this strategic foundation, marketing becomes focused and effective, financial decisions become confident, growth becomes sustainable rather than accidental, and for product businesses, manufacturing and supply chain decisions become strategic rather than reactive.
Perfect for small business owners with up to 10 employees who are:
Experiencing stagnation and want to break through
Planning growth opportunities but need clear direction
Struggling with unclear business direction or pricing
Ready to move from reactive management to strategic leadership
Starting a new business or have recently launched and want to ensure they have the right strategic foundation in place
Ideal for teams: Bring your marketing manager or second-in-command – this works best when your team learns to think strategically together.
Don't miss this state-funded opportunity
Strategic planning isn't something you do when you're stuck – it's something you do first to avoid getting stuck. You'll walk away with practical frameworks you can apply immediately to move from reactive management to strategic direction.
Ready to transform your business thinking? Spaces are limited for this state-funded program.
Contact me today to learn how to apply and secure your place in this training opportunity.
Please note: Business owners must be Massachusetts W-2 payroll employees in order to be eligible to take part in grant-funded training.
