Start with strategy
Everything else follows

For small business owners & solo entrepreneurs

Before we dive in,
let's see if this sounds like you:

Looking for a roadmap that guides every important business decision?

Want to make decisions with confidence instead of second-guessing yourself?

Curious to know exactly where your business is headed in the next 12 months?

Looking for financial projections that show you clearly what success looks like?

Looking to build sustainable growth rather than just staying busy?

Ready to transform your business idea into a step-by-step action plan?

If you said yes to most of these, we should probably talk.

Arian Roefs Business Consultant, empowering small businesses through strategic consulting

Hi, I’m Arian

I specialize in collaborative strategic planning

Most business owners jump straight into execution: building websites, launching products, running ads. Without ever creating the strategic foundation that ties it all together.

I help small business owners build that foundation first.

Through a collaborative process, I develop custom strategic plans that become your business compass. Not a generic template. Not someone else's framework. A strategy built specifically for your business, with your active input on every decision.

Here's what makes this different: You don't just receive recommendations, you help create them. This means you understand the reasoning behind every choice, you're genuinely invested in the outcomes, and you actually follow through on the plan we build together.

In 3-4 focused sessions, you'll walk away with practical recommendations, clear timelines, measurable goals, and detailed financial projections that ground your vision in reality. Marketing strategy, operational priorities, revenue targets, all working together as one cohesive roadmap.

When you start with strategic clarity, every other business decision becomes easier and more effective.

Why Strategy First transforms your business

It’s the foundation that makes everything else work.

Imagine having absolute clarity on your next 12 months. Knowing which opportunities to pursue and which to pass on. Having financial projections that show you exactly what success looks like and how to get there. Making marketing decisions from strategy, not guesswork.

This is what happens when you build your business on a strategic foundation instead of figuring it out as you go.

Strategic planning isn't something you do when you're stuck, it's something you do first to avoid getting stuck.

When you start with a custom strategic plan:

  • Your marketing becomes focused and effective because it's based on clear positioning

  • Your financial decisions are confident because you have detailed projections

  • Your daily priorities are obvious because they're tied to measurable goals

  • Your growth is sustainable because it's built on strategic advantages, not just hustle

American Southwest scenery

Who this strategic approach is for:

Startup businesses who want to navigate their critical first year successfully: Before you invest significant time and resources, establish a strategic foundation that guides every important decision. Launch with confidence knowing your instincts are backed by research, financial projections, and a clear roadmap for sustainable growth.

Established businesses ready to move from 'gut feeling' to strategic growth: You've proven your concept works, but you're making decisions reactively instead of strategically. It's time to build the foundation that transforms your proven business into predictable, scalable growth.

What both need: A custom strategic plan that's built with you, not for you, so you understand every decision and actually execute on the roadmap we create together.

HOW YOU CAN WORK WITH ME

Your business deserves more than generic advice. I offer four distinct ways to work together, each designed to meet you exactly where you are in your business journey. Whether you need a focused consultation, a strategic reset, a comprehensive transformation, or ongoing implementation support, you'll receive customized guidance tailored specifically to your business challenges and goals. Select the approach that best fits your needs and budget:

Strategy Starter | $199



Need a first look at your strategic challenges? This focused 60-minute consultation gives you a chance to share where you're feeling stuck in your business. You'll explain your current situation and strategic concerns, and I'll provide an initial assessment of potential pain points and areas needing strategic realignment. You'll receive my professional perspective on what further strategizing, goal-setting, or research might be needed, along with a digital summary of our discussion. Perfect for entrepreneurs wanting to understand what strategic support would look like before committing to a deeper engagement.

Strategy Intensive | $900



Feeling stuck or scattered in your business? In just four hours, we'll cut through the complexity to give you immediate, actionable clarity on your most pressing business decisions. You'll walk away with sharp strategic direction, financial projections that ground your ambitions in reality, and a customized roadmap to move forward with confidence. Perfect for entrepreneurs who need focused guidance without committing to a comprehensive strategic plan.


Complete Strategic Plan | $3,000-$6,000*


Transform your business vision into a concrete roadmap for success. A Complete Strategic Plan goes beyond surface-level advice to create a tailored growth strategy with clear financial projections and measurable goals. Through collaborative strategy sessions, we'll uncover your unique advantages and turn them into sustainable growth. I won't just suggest options—I'll help you make the strategic decisions that define true business success. Perfect for established entrepreneurs ready for transformational growth and long-term strategic direction.

* average cost, can differ

Strategic Support | From $250/month


Turn your strategic plan into consistent, measurable results with ongoing expert guidance. Whether monthly or quarterly, these focused virtual sessions ensure you're implementing your strategy effectively, making adjustments as needed, and maintaining momentum toward your goals. We'll tackle emerging challenges, evaluate progress, and refine your approach in real-time. Perfect for business owners who recognize that sustainable growth requires consistent strategic attention beyond the initial planning phase.


I've packed a lot of experience into my career so far, living and working in diverse places like Amsterdam, New York City, Santa Fe, and Massachusetts. Along the way, I've also collaborated with companies in Japan, China and all over Europe. Want to know more about the other consulting services I offer? Just check out the links below.

  • As a Dutch native who has lived in the US for many years, I'm uniquely positioned to assist with your cross-Atlantic expansion plans, whether you're looking to enter Europe or the US market. My dual perspective and extensive international network allow me to provide insights into both regions. With significant experience in international marketing and strategy across both continents, I'm well-equipped to guide your expansion efforts in either direction.

    My strength lies in international networking and bridging cultural divides. Having navigated both European and American business landscapes, I can help with researching target markets, providing market insights, identifying clients, locating key connections, and finding the right people to work with. I'll assist in strategic planning and finding the ideal location for your new base, ensuring a smooth transition into your chosen market.

  • Have you dreamed up an innovative consumer product but feel lost on how to transform your idea into a market-ready reality? Are you seeking expert guidance on design, engineering, and production processes?

    Look no further. With a track record of successfully designing and launching multiple product lines, I offer comprehensive support to navigate you through every stage – from initial concept to full-scale production.

  • Are you considering manufacturing your products in China but feeling overwhelmed by the process? You might be wondering:

    ·       How do I find trustworthy partners?

    ·       Which factory is the best fit for my specific needs?

    ·       Who will handle quality control?

    ·       What are the logistics for shipping and importing?

    ·       How do I navigate testing requirements and regulations?

    ·       Do I need to travel to China personally?

    Rest assured, there's a simple solution. I collaborate with a highly reputable sourcing company based in Shanghai that can manage the entire process for you. The best part? Your finished products will be delivered directly to your warehouse in the US or Europe.

  • As an experienced project manager, I specialize in organizing and executing practical, real-world projects. My expertise covers a wide range of initiatives, including event planning, new company set-ups, marketing campaigns, corporate relocations, and trade shows. I bring a hands-on approach to each project, ensuring that every detail is accounted for and deadlines are met.

    Whether you're launching a new product, planning a corporate conference, setting up a new business location, or organizing a trade show exhibit, I have the skills to make it happen smoothly.